Trend Analysis
Each season there is extensive research into the macro and micro trends and the creation of seasonal color and mood boards. The design team does the initial research and composition of the trend boards, and then the buying team in consulted to include their input before the final trends are settled.
Trend and market research
Trend research is done from many sources and then summarized into the trends relevant to the brand or department.
´Macro Trends
The key macro trends that can apply to many product areas are summarized visually.
Japonism Macro Trend
Comfort Zone Macro trend
The Future is Female macro trend
Japonism Macro Trend
Final Seasonal Trends
After extensive research and collaboration with the design team, the final trends are presented to the buying team for review and editing. The final result are the trends that the entire team works towards for the season.
