H&M GIRL'S DEPT

Minette was Concept Designer the H&M L.O.G.G Girl's Department from sized 86cm-170cm (ages 3-16) for four years. Most projects were not in digital form and can be seen upon request.

Responsibilities were developing the sub-brand, seasonal trends & colors, design direction, product & print direction and leading a team of seven product and print designers.

Design Direction

As Concept Designer, responsibilities included: design direction, color selection, leading a team of product and print designers, designing many products, editing collections and making business decisions.

Product Design

In addition to leading the design team for two departments, responsibilities also included coordination of the collections and product design. Here is a small sampling of them.