Often good design brings people together. Creating successful products also comes from great, agile teams that collaborate to make the magic happen.  Analyzing, researching and understanding what the customer wants has been at the core of what I have worked with my entire career. With a background working with retail heavyweights such as H&M, Åhléns, Express and Ann Taylor this has given me a unique perspective into understanding ever-changing consumer behaviour on a global scale. The retail motto "the customer is always right" is even more relevant with UX solutions. This unique design background, retail expertise and UX know-how helps my ability to create successful commercial products.